Description
Book SynopsisCorporate entrepreneurship involves new business creation within established companies, the strategic renewal of existing business, and, ultimately, the search for sustainable competitive advantage in an increasingly globalised economy. Yet it remains elusive for many firms.
In a collaboration between a practitioner and academic, Joe J. Amberg and Sara L. McGaughey explore corporate entrepreneuring within a large conglomerate multinational enterprise: Siemens AG. In early 2009, following a prolonged period of business stagnation and a huge bribery scandal, Siemens' top management identified a severe lack of entrepreneurship as a critical issue. The strengthening of local entrepreneurship' became a new priority in the strategic planning for 2010 to 2014. By examining three contrasting ventures in the Siemens business unit Fire Safety between 2008 and 2012, the authors identify key drivers and impediments that sustain inertia in corporate entrepreneuring within this gl
Table of Contents
List of figures
List of tables
Acknowledgements
1 What is this book about?
2 Siemens Fire Safety
3 Perceptions of corporate entrepreneurship
4 A process-oriented organisation
5 Subsidiary mandates and initiative
6 Managing human resources
7 Sustained inertia in corporate entrepreneuring
Index
