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Book Synopsis
Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

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A Paperback by Darren ROVELL

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    View other formats and editions of First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon by Darren ROVELL

    Publisher: Amacom
    Publication Date: 9/2/2005 12:00:00 AM
    ISBN13: 9780814410950, 978-0814410950
    ISBN10: 0814410952
    Also in:
    Agribusiness and primary industries Hospitality and service industries

    Description

    Book Synopsis
    Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

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