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Book Synopsis
Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

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    A Paperback by Darren ROVELL

    15 in stock

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      View other formats and editions of First in Thirst How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon by Darren ROVELL

      Publisher: Amacom
      Publication Date: 9/2/2005 12:00:00 AM
      ISBN13: 9780814410950, 978-0814410950
      ISBN10: 0814410952

      Description

      Book Synopsis
      Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst.

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