Description

Book Synopsis

This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.

This fully updated and revised edition features:

  • A brand-new chapter devoted to environmental, social and corporate governance
  • Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer

Financial Services Marketing

    Product form

    A Paperback by Christine Ennew

    £56.99

    Includes FREE delivery

    RRP £59.99 – you save £3.00 (5%)

    Order before 4pm tomorrow for delivery by Thu 3 Sep 2026.

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Financial Services Marketing by Christine Ennew

      Book details

      Publisher Taylor & Francis
      Imprint Taylor & Francis Ltd
      Published 1 February 2024
      ISBN-13 9781032504643
      978-1032504643
      ISBN-10 1032504641
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis

      This fourth edition of Financial Services Marketing firmly reinforces the book's role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world's best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.

      This fully updated and revised edition features:

      • A brand-new chapter devoted to environmental, social and corporate governance
      • Revised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account