Description
Book SynopsisProvide a more tactile experience for your customers, who won't even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do. Reevaluate all parts of the value chain.You'll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices. Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry. We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is t
Table of ContentsChapter 1: Introduction to Fashion Technology
i. Defining the fashion value chain
ii. Defining the garment industry (The different market levels in the industry: who is likely to adopt it or not)
iii. What is technology?
iiii. Why synergise technology with fashion?
Chapter 2: Next Evolution of Design
2. a. Hyperreality: Digital Design
2. a. i. What is fashion design? Digital 3D design softwares: DC Suite, CLO 3D, Browzwear
2. a. ii. Digital 3D design: How brands have used the softwares so far: Nike
2. b. Can anyone now become a designer?
2. b. i. Emergence of digital design platforms: LaunchMart
2. b. ii. Generative design with AI: T-Fashion & IBM
2. c. The role of design in the future
2. c. i. What you need to learn: NFTs
2. c. ii. Future design workforce
Chapter 3: Production and Supply Chain
3. a. Grabbing the fabrics & fastenings: on-demand manufacturing & material sourcing
3. a. i. Emerging supplier platforms: RoundRack
3. a. ii. Block chain: Supplier communication: IBM
3. b. The making
3. b. i. Digital pattern making: Lectra
3. b. ii. Digital lay-planning for sustainability: N-Hega, Marine Serre
3. c. Identify the garment
3. c. i. Tracing stocks
3. c. ii. Digital IDs: EON
3. d. Transparency & traceability
3. d. i. Blockchain: Qbrics; Ariane
Chapter 4: Marketing
4. a. The new tech approach
4. a. i. Fashion in your living room: Augmented reality: Cappasity & Instagram (Gucci)
4. a. ii. Digital fashion shows: The original with a slight twist - Balenciaga Simpsons Show
4. a. iii. Digital fashion shows: Purely rendered for hyperreality - Hanifa
4. a. iiii. Virtual reality: virtual environments & interactivity
Chapter 5: Retail
5. a. The instore experience
5. a. i. The magic mirror: IBM
5. b. The virtual experience
5. b. i. The immersive experience: virtual reality marketplace
5. b. ii. The immersive screen: Haptic technology for clearer tactile product expectations
5. c. The Fitting Issue: Online
5. c. i. Virtual try on - Gucci & Farfetch
5. c. ii. Body scanning - Artificial intelligence & machine learning: TG3D Studio 3. b. iii. Reaching (or not) a new customer: Disabled individuals
5. d. Online only zone
5. d. i. NFTs: Purely online garments – DressX
Chapter 6: Minimum Effort and Maximum Output
i. Redundancy is real
ii. Safeguard your workforce
iiii. Good Ol’ Corporates
v. Tiptoeing around the ultimate decision maker in all of this: the customer
Audience: Intermediate
