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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Fashion Communication: Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

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Hardback by Teresa Sádaba , Nadzeya Kalbaska

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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 21/09/2021
    ISBN13: 9783030813208, 978-3030813208
    ISBN10: 3030813207

    Number of Pages: 337

    Non Fiction , Business, Finance & Law

    Description

    These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

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