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Book Synopsis
Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities. It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy. Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow. This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

Exporting: Key Considerations For International Business Growth

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    A Paperback by Laurent Houlier, John Blaskey

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      View other formats and editions of Exporting: Key Considerations For International Business Growth by Laurent Houlier

      Publisher: Business Expert Press
      Publication Date: 30/09/2020
      ISBN13: 9781952538445, 978-1952538445
      ISBN10:
      Also in:
      International business International economics Sales and marketing

      Description

      Book Synopsis
      Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities. It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy. Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow. This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.

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