Description

Book Synopsis
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).

Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

Exploring the Power of Electronic Word-of-Mouth in the Services Industry

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    A Paperback by Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann

    £196.20

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    RRP £218.00 – you save £21.80 (10%)

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      Book details

      Publisher IGI Global
      Published 30 July 2019
      ISBN-13 9781522585763
      978-1522585763
      ISBN-10 1522585761
      Also in:
      Retail and wholesale industries

      Description

      Book Synopsis
      User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM).

      Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.

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