Description

The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life. 


The new edition features:
Two brand new chapters on Frugal Innovation doing more with less, and Social Innovation - meeting social needs
Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy
A new focus o

Exploring Innovation 4e

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£56.99

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Paperback by David Smith

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Short Description:

The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier... Read more

    Publisher: McGraw-Hill
    Publication Date: 1/24/2024
    ISBN13: 9781526849656, 978-1526849656
    ISBN10: 1526849658

    Non Fiction , Business, Finance & Law

    Description

    The highly anticipated fourth edition of Exploring Innovation expands on the wide-ranging and varied scope of innovation found in earlier editions. The text explores the diverse and varied forms that innovation can take to demonstrate that the process of innovation is about much more than inventing and managing new products. Written in an accessible style, Exploring Innovation encourages students to delve into a range of recent developments in innovation including frugal and social innovation. Extensive use of case studies provides plenty of practical examples that bring key concepts to life. 


    The new edition features:
    Two brand new chapters on Frugal Innovation doing more with less, and Social Innovation - meeting social needs
    Coverage of recent developments in green innovation with four new mini-cases covering sustainability issues such as the circular economy and community energy
    A new focus o

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