Description
Book SynopsisJohn V. Thill and Courtland L. Bovée have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and digital resources. Each new edition reflects the authors' commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching h
Table of Contents
PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
- Professional Communication in a Digital, Social, Mobile World
- Interpersonal Communication Skills
- Collaboration and Business Etiquette
- Communication Challenges in a Diverse, Global Marketplace
PART 2: APPLYING THE THREE-STEP WRITING PROCESS
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
PART 3: CRAFTING BRIEF BUSINESS MESSAGES
- Crafting Messages for Digital Channels
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
PART 4: PREPARING REPORTS AND PRESENTATIONS
- Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing and Delivering Business Presentations
PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
APPENDICES
- Format and Layout of Business Documents
- Documentation of Report Sources
