Description
Book SynopsisEvents Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.
Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.
International case studies covering all manner of events are used throughout and include:
The impact of the London 2012 and Rio2016Olympic Games
Van Gogh Augmented Reality in Nuenen
Sands EXPO and Convention Center, Las Vegas
Glastonbury Music Festival
Lame Horse Night Club, Russ
Table of Contents
PART ONE: EVENTS CONCEPTS AND MANAGEMENT Chapter 1: Introduction to Events Management Chapter 2: Events Destinations and Management Chapter 3: Event Entrepreneurship Chapter 4: Human Resource Management PART TWO: EVENTS FINANCE AND LAW Chapter 5: Financial Management in the Events Industry Chapter 6: Costing, Pricing and Capital in Events Industry Chapter 7: Project Management and Financing Chapter 8: Legal, Security, Safety and Risk Management PART THREE: EVENTS MARKETING AND MEDIA Chapter 9: Event Sponsorship Chapter 10: Marketing Process, Communications and Public Relations Chapter 11: Brand Co-creation and Social Media Chapter 12: New Multimedia Technology for Events Organizers PART FOUR: EVENTS PREPARATION AND OPERATION Chapter 13: Events Assessing, Planning and Monitoring Chapter 14: Event Logistics Chapter 15: Event Production, Design and Lighting Chapter 16: Crowd Control and Crowd Dynamic PART FIVE: EVENTS TRENDS AND ISSUES Chapter 17: Expos, Conferences and Conventions Chapter 18: Sustainable Festivals and Events Chapter 19: Long-Term Legacy and Impacts Chapter 20: The Future of the Events Industry
