Description
Book SynopsisWhether you want to break into this burgeoning industry, or you simply need to plan an event and don t know where to start, there s something for all would-be event planners in Event Management For Dummies.
Table of ContentsIntroduction 1
Part I: Getting Started 5
Chapter 1: Why Put on An Event? 7
Chapter 2: Knowing Your Audience 17
Chapter 3: Deciding on the Type of Event To Put On 27
Chapter 4: Managing Your Team to Manage Your Event 53
Chapter 5: Budget Planning and Management 75
Part II: Planning Your Event’s Look and Feel 101
Chapter 6: Crafting the Message 103
Chapter 7: Designing the Experience 115
Chapter 8: Making Sure People Know about Your Event 141
Part III: When, Where and Who: The Devil’s in the Detail 161
Chapter 9: Timings, Timings, Timings 163
Chapter 10: Deciding Where to Hold Your Event 185
Chapter 11: Who Does What: Front and Back of House 213
Part IV: Considering Potential Problems 225
Chapter 12: Keeping Healthy, Safe and Secure 227
Chapter 13: Fail to Prepare, Prepare to Fail! Contingency Planning 253
Part V: On the Day and Beyond 265
Chapter 14: Measuring the Success of Your Event 267
Chapter 15: Building on the Event 281
Part VI: The Part of Tens 287
Chapter 16: Ten Types of Suppliers You Need in Your Address Book 289
Chapter 17: Ten Online Resources For Event Planners 293
Chapter 18: Ten Things to Have in Your Event Kit during the Build and Show Day 297
Chapter 19: About Ten Tips for Building a Career in Event Management 301
Index 305
