Description

Book Synopsis
a Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power.

Table of Contents
A VISION OF GREATER EUROPE.

Europe's Second Coming.

The New European Zoo.

The Northern Bees.

The Atlantic Storks.

The Southern Gazelles.

The Eastern Bears.

MANAGING GREATER EUROPE.

Organizing for Greater Europe.

The Innovation Imperative.

Brands, Prices and the Euro.

An Integrated Supply Chain.

The Continental Back Office.

Conclusion.

Bibliography.

Index.

Europe Incorporated

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    A Hardback by Gianni Montezemolo

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      Publisher: John Wiley & Sons Inc
      Publication Date: 24/09/1999
      ISBN13: 9780471623885, 978-0471623885
      ISBN10: 0471623881
      Also in:
      Industry and industrial studies International economics

      Description

      Book Synopsis
      a Gianni Montezemolo has produced an outstanding book on the strategic implications of the emergence of greater Europe for global companies. Based on his many years of experience as a senior executive of major international companies, Montezemolo makes a convincing case as to why greater Europe is destined to be the next economic super power.

      Table of Contents
      A VISION OF GREATER EUROPE.

      Europe's Second Coming.

      The New European Zoo.

      The Northern Bees.

      The Atlantic Storks.

      The Southern Gazelles.

      The Eastern Bears.

      MANAGING GREATER EUROPE.

      Organizing for Greater Europe.

      The Innovation Imperative.

      Brands, Prices and the Euro.

      An Integrated Supply Chain.

      The Continental Back Office.

      Conclusion.

      Bibliography.

      Index.

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