Description
Book SynopsisThis is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon. - Jay Black, Editor, Journal of Mass Media Ethics
Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is under attack. In a manner that is never preachy or dogmatic, Fitzpatrick and Bronstein have put together a series of essaysthat have application across the public relations spectrum. They are sure to be informative and instructive both to long-time professionals and candidates for entry-level positions. - Harold Burson, Founding Chairman, Burson Marstellar
This book is both highly readable and long overdue. Fitzpatrick and Bronstein have produced a thoughtful, thorough, a
Trade Review
"This timely and thorough volume, edited by two communication professors at DePaul University, attempts to provide both a theoretical framework and some very practical strategies for what the authors call "responsible advocacy." Summing up: Highly recommended." -- M.S Myers
Table of Contents
Introduction: Toward a Definitional Framework for Responsible Advocacy Chapter 1: Baselines for Ethical Advocacy in the “Marketplace of Ideas” - Kathy Fitzpatrick Chapter 2: Responsibility and Accountability - Thomas H. Bivins Chapter 3: The Ethics of Communicating With and About Difference in a Changing Society - Larissa A. Grunig and Elizabeth L. Toth Chapter 4: Negotiating Relationships With Activist Publics - Linda Hon Chapter 5: Responsible Advocacy for Nonprofit Organizations - Carolyn Bronstein Chapter 6: Truth and Transparency - Karla Gower Chapter 7: Responsible Online Communication - Kirk Hallahan Chapter 8: Responsible Advocacy Through Strategic Risk Communication - Michael J. Palenchar and Robert L. Heath Chapter 9: The Ethics of Public Diplomacy - Philip Seib Chapter 10: Advocacy Across Borders - Donald K. Wright
