Description
Book SynopsisBeautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners. Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.
Trade ReviewThis is the closest you'll get to a 'how to' book on creative advertising. -- John Pallant, Regional Creative Director, Saatchi & Saatchi, ME, UK
The value of publications like this is enormous. The Epica Book helps us remember what was great and why it was great. -- Josef Miguel Sokoloff, President of the Lowe Global Creative Council Chief Creative Officer, Lowe/SSP3, Bogota, Colombia
[Sets] standards for new thinking, for intelligent problem solving and for refreshing insights... Enjoy! -- Amir Kassaei, Chief Creative Officer, DDB Group, Germany
A great journalist is unbiased and a great journalist cares deeply. What better group of people to judge an advertising show? -- Tor Myhren, Vice-President of Marketing Communications * Apple Inc. *
When a number of other awards shows are done and dusted, a palpable excitement still hangs in the air as we seek something stellar: that's the Epica Awards -- Masako Okamura, Executive Creative Director * Dentsu, Vietnam *
Work that points the way to the advertising of tomorrow -- Olivier Altmann * Altmann + Pacreau, Paris *
Table of ContentsIntroduction Foreword 2015 Winners The Jury Awards Ceremony Annual Report Food & Drink Consumer Services Household Products and Services Public Interest Health and Beauty Automotive Media and Entertainment Business to Business and Corporate Radio Direct Marketing Media Usage Branded Content PR and Promotions Craft and Imagery Design Interactive Integrated
