Description
Book SynopsisFrom the âœgodfather of content marketingââthis completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approachâwhich includes everything from blogging to YouTube videos to social mediaâis the core of most organizationsâ marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the âœcreator economy,â it shows how to update existing content and make new content that performs in strategic ways. Updates include:
- New content models, structures, and oppor
