Description

Book Synopsis
Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs.

Table of Contents
Chapter 1 The Power of Entrepreneurship Chapter 2 The Entrepreneurial Process Chapter 3 Opportunity Recognition, Shaping, and Reshaping Chapter 4 Understanding Your Business Model and Developing Your Strategy Chapter 5 Entrepreneurial Marketing Chapter 6 Selling in an Entrepreneurial Context Chapter 7 Building the Founding Team Chapter 8 The Business Planning Process Chapter 9 Building Your Pro-Forma Financial Statements Chapter 10 Financing Entrepreneurial Ventures Worldwide Chapter 11 Raising Money for Starting and Growing Businesses Chapter 12 Debt and Other Forms of Financing Chapter 13 Legal and Tax Issues, Including Intellectual Property Chapter 14 Entrepreneurial Growth Chapter 15 Social Entrepreneurship Glossary

Entrepreneurship Canadian Edition

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    £75.95

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    RRP £79.95 – you save £4.00 (5%)

    Order before 4pm today for delivery by Mon 6 Jul 2026.

    A Paperback / softback by WD Bygrave

    2 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: 16/10/2015
      ISBN13: 9781118906859, 978-1118906859
      ISBN10: 1118906853
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis
      Entrepreneurship, Canadian Edition combines the concepts and theories of entrepreneurship with practical instruction and a range of real-life examples and cases. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses while the examples and cases tell the stories of real entrepreneurs.

      Table of Contents
      Chapter 1 The Power of Entrepreneurship Chapter 2 The Entrepreneurial Process Chapter 3 Opportunity Recognition, Shaping, and Reshaping Chapter 4 Understanding Your Business Model and Developing Your Strategy Chapter 5 Entrepreneurial Marketing Chapter 6 Selling in an Entrepreneurial Context Chapter 7 Building the Founding Team Chapter 8 The Business Planning Process Chapter 9 Building Your Pro-Forma Financial Statements Chapter 10 Financing Entrepreneurial Ventures Worldwide Chapter 11 Raising Money for Starting and Growing Businesses Chapter 12 Debt and Other Forms of Financing Chapter 13 Legal and Tax Issues, Including Intellectual Property Chapter 14 Entrepreneurial Growth Chapter 15 Social Entrepreneurship Glossary

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