Description

    2017 Nautilus Book Awards: Silver Award Winner

    2018 Great Northwest Book Festival: Winner

    2018 Hollywood Book Festival: Winner

    Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

    The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepr

    Entrepreneurship at the Bottom of the Pyramid

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      £58.99

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      Order before 4pm tomorrow for delivery by Thu 2 Jul 2026.

      A Paperback by Carol Dalglish, Marcello Tonelli

      15 in stock

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        Publisher: Taylor & Francis Ltd
        Publication Date: 1/19/2016 12:08:00 AM
        ISBN13: 9781138846555, 978-1138846555
        ISBN10: 1138846554
        Also in:
        Development economics Entrepreneurship / Start-ups Development studies

        Description

          2017 Nautilus Book Awards: Silver Award Winner

          2018 Great Northwest Book Festival: Winner

          2018 Hollywood Book Festival: Winner

          Entrepreneurship at the Bottom of the Pyramid seeks to demonstrate to students the range of entrepreneurial activities that can be implemented in developing countries to alleviate poverty.

          The book blends theory, visual examples and practical learning activities to help students apply their knowledge and encourage thinking outside the box'. It begins by introducing the reader to two fundamental concepts - poverty and the bottom of the pyramid - so they have a solid grasp of the context in which the entrepreneurial activities are implemented. Next, the authors discuss the entrepreneurial process, highlighting the most relevant elements: risk, survival and growth, entrepr

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