Description
Book SynopsisEntrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.
Table of Contents
- Chapter 1 The Concept of Entrepreneurship
- Chapter 2 Entrepreneurial Development and Competencies
- Chapter 3 Business Ideas and Resources for Entrepreneurs
- Chapter 4 Strategic Management for Entrepreneurship
- Chapter 5 Entrepreneurial Marketing
- Chapter 6 Strategies for Sustainable Entrepreneurship
- Chapter 7 Entrepreneurial Ventures
