Description

Book Synopsis
Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.

Table of Contents
  • Chapter 1 The Concept of Entrepreneurship
  • Chapter 2 Entrepreneurial Development and Competencies
  • Chapter 3 Business Ideas and Resources for Entrepreneurs
  • Chapter 4 Strategic Management for Entrepreneurship
  • Chapter 5 Entrepreneurial Marketing
  • Chapter 6 Strategies for Sustainable Entrepreneurship
  • Chapter 7 Entrepreneurial Ventures

Entrepreneurship

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    £87.20

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    RRP £109.00 – you save £21.80 (20%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Joao Heitor De Avila Santos

    1 in stock

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      Publisher: Arcler Press
      Publication Date: Publication Date: 29/02/2024
      ISBN13: 9781774697160, 978-1774697160
      ISBN10: 1774697165
      Also in:
      Entrepreneurship / Start-ups

      Description

      Book Synopsis
      Entrepreneurship is the process of creating, developing, and managing a new business venture with the goal of making a profit or fulfilling a need in the marketplace. This textbook explores the principles and practices of starting and running a successful business. It provides readers with a practical understanding of the entrepreneurial mindset and the skills necessary to launch a new venture. The author provides real-world examples and case studies of successful entrepreneurs and their ventures. The book also offers insights into the challenges and risks associated with starting and running a business, and provides strategies for overcoming them.

      Table of Contents
      • Chapter 1 The Concept of Entrepreneurship
      • Chapter 2 Entrepreneurial Development and Competencies
      • Chapter 3 Business Ideas and Resources for Entrepreneurs
      • Chapter 4 Strategic Management for Entrepreneurship
      • Chapter 5 Entrepreneurial Marketing
      • Chapter 6 Strategies for Sustainable Entrepreneurship
      • Chapter 7 Entrepreneurial Ventures

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