Description
Book SynopsisLearn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.
Table of ContentsPart I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY. 1. Entrepreneurship. Evolutionary Development--Revolutionary Impact. 2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics. 3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship. 4. Social Entrepreneurship and the Global Environment for Entrepreneurship. Part II: INITIATING ENTREPRENEURIAL VENTURES. 5. Innovation: The Creative Pursuit of Ideas. 6. Assessment of Entrepreneurial Opportunities. 7. Pathways to Entrepreneurial Ventures. 8. Sources of Capital for Entrepreneurial Ventures. Part III: DEVELOPING THE ENTREPRENEURIAL PLAN. 9. Legal Challenges for Entrepreneurial Ventures. 10. Marketing Research for Entrepreneurial Ventures. 11. Financial Preparation for Entrepreneurial Ventures. 12. Developing an Effective Business Plan. Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES. 13. Strategic Entrepreneurial Growth. 14. Valuation of Entrepreneurial Ventures. 15. Harvesting Entrepreneurial Ventures.
