Description
Book SynopsisSteve Mariotti, founder of the Network for Teaching Entrepreneurship (NFTE), is considered one of today's leading experts in education for at-risk youth. In 1982, he changed career paths when he decided to leave the corporate sector and become a special education teacher in the New York City public school system.
Mariotti's first assignment was in the East New York section of Brooklyn, and his last was in the Fort Apache section of the South Bronx. During his six-and-a-half years teaching, Mariotti discovered he could successfully motivate even his most challenging students by teaching them how to run a business. This experience inspired him to create a new kind of program--the first to bring entrepreneurial education to low-income youth.
In 1987, Mariotti founded The Network for Teaching Entrepreneurship (NFTE). Today, NFTE's mission is to
Table of Contents
UNIT 1: Entrepreneurial Pathways
1. Entrepreneurs Recognize Opportunities
2. The Business Plan: Road Map to Success
Honest Tea Business Plan
3. Creating Business from Opportunity
Case Study:Spanx
UNIT 2: Integrated Marketing
4. Exploring Your Market
5. Developing the Right Marketing Mix and Plan
6. Smart Selling and Effective Customer Service
Case Study:Kitchen Arts & Letters, Inc.
UNIT 3: Show Me the Money: Finding, Securing, and Managing It
7. Understanding and Managing Start-Up, Fixed, and Variable Costs
8. Using Financial Statements to Guide a Business
9. Cash Flow and Taxes
10. Financing Strategy & Tactics
Case Study: Lee’s Ice Cream
UNIT 4: Operating a Small Business Effectively
11. Addressing Legal Issues and Managing Risk
12. Operating for Success
13. Management, Leadership, & Ethical Practices
Case Study: ONLC Training Centers
UNIT 5: Cashing in the Brand
14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
Case Study: Honest Tea
Appendix 1: Sample Student Business Plan
Appendix 2: BizBuilder Business Plan
Appendix 3: Resources for Entrepreneurs
Appendix 4: Useful Formulas and Equations
