Description

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it?

Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead them
on their journey.

Entrepreneurial Valuation: An Entrepreneur’s Guide to Getting into the Minds of Customers

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£34.00

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Usually despatched within 3 days
Paperback / softback by Mark Packard

1 in stock

Description:

Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is... Read more

    Publisher: De Gruyter
    Publication Date: 18/07/2022
    ISBN13: 9783110750676, 978-3110750676
    ISBN10: 3110750678

    Number of Pages: 217

    Non Fiction , Business, Finance & Law

    Description

    Value is a verb, and entrepreneurial valuation is the process of figuring out what others (should) value. The process is a challenging one, fraught with difficulties. If you are considering your own entrepreneurial journey, how do you start? How do you come up with a good idea? How do you know if your idea is good or if consumers would pay for it?

    Entrepreneurial Valuation brings to life cutting-edge research on value theory, challenging the prevailing wisdom that entrepreneurial valuation is as simple as asking consumers what they want. In fact, consumers often don’t know what they (should) want. Value is a learning process, and consumers are learning what to want over time. Entrepreneurial Valuation will teach you how to follow consumers through this value learning process until you understand them enough to lead them
    on their journey.

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