Description
Book SynopsisFocusing on sustainable innovation in emerging economies, this book is amongst the first to identify how these perspectives can be used by entrepreneurs within the process of recognising opportunities.
As identifying opportunities is fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage in the international marketplace. Whilst there are an abundance of opportunities available, assessing them in terms of their timeliness and relevance is vital.
Each chapter introduces a new way of looking at entrepreneurial opportunities in a range of different contexts including emerging markets, franchise relationships, pricing and revenue management, and the tourism sector. This global, cross-disciplinary perspective of entrepreneurial opportunities offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a collection which characterises and responds to the contemporary market pressures felt by business leaders worldwide.
Table of ContentsChapter 1. Entrepreneurial Opportunities: Economics and Sustainability for Future Growth;
Vanessa Ratten and Petrus Usmanij Chapter 2. Country-Specific Sociocultural Institutional Factors as Determinants of Female Entrepreneurs' Successful Sustainable Business Strategies within the Context of Turkey and the UK;
Ufi Cullen and Chris Archer-Brown Chapter 3. Microfinance - An Emerging Tool for Women’s Economic Empowerment;
Lubna Sameer Khalaf and Nahil Ismail Saqfailhait Chapter 4. Understanding Cultural Diversity in Franchising: Recommendations and Implications for Recruitment of Migrant Franchisees;
Robin Roberts, Lorelle Frazer, Scott Weaven and Park Thaichon Chapter 5. Transformational Leadership in the Hospitality and Tourism Industry;
Liezel Vargas-Sevalle, Masoud Karami and Sam Spector Chapter 6. Indebtedness of Restaurant Firms in Portugal: Application of Theories of Capital Structure;
Aida Brito, Carlos Pinho and Graça Azevedo Chapter 7. Franchise Risk Ecology: A Risk Ecology for Analysing, Mitigating and Pricing Franchisee Contracted Risks;
Maurice Roussety, Lorelle Frazer, Scott Weaven and Park Thaichon Chapter 8. Digital Pricing;
Peter Baumgart Chapter 9. New Ceramic Solutions in Sustainable Hotels within the Scope of Sustainable Innovation;
Ahmet Vatan and Zuhal Yilmaz
