Description
Book SynopsisThis fascinating book aims to provide a deeper understanding of the decision-making processes of entrepreneurs. This is achieved via a comparison of entrepreneurial individuals with different levels of expertise in contexts with varying degrees of potential for entrepreneurial success.
This multidisciplinary study is based on entrepreneurship theory and empirical research as well as cognitive psychology. The cognitive perspective provides a link between the entrepreneur and new business creation by focusing on an individual's cognitive behaviour rather than on their personality traits. The essential issues of gathering and application of knowledge and expertise are also addressed: one of the most important implications of the study is that successful entrepreneurial decision-making behaviour can actually be taught and learned. The book concludes, however, that the provision of optimal teaching methods of this decision-making behaviour is a stiff challenge faced by entrepreneurship education.
Presenting a novel combination of cognitive psychology and entrepreneurship theory with important practical implications, this book will strongly appeal to those involved in the study of entrepreneurship and cognitive psychology, and business and management. Entrepreneurs themselves will also find much to interest them in this book.
Trade Review'The implications of this book are far-reaching. . . the book offers a plethora of research opportunities. . . I thoroughly enjoyed reading this book. It is a well-thought through piece of scholarship that will certainly be of interest to those involved in entrepreneurship research, especially in the area of entrepreneurial cognition. It represents an excellent example of how the theoretical and methodological tools from a well-established discipline can be used to aid our understanding of entrepreneurial phenomena.' -- Deniz Ucbasaran, International Small Business Journal
'The book will be of use to anyone having an interest in entrepreneurship within an educational or business context.' -- Economic Outlook and Business Review
Table of ContentsContents: Foreword by Ronald K. Mitchell 1. Entrepreneurship Research and Decision-Making 2. Decision-Making Research in Cognitive Psychology 3. Entrepreneurial Decision-Making 4. Participants, Tasks and Methods of Analysis 5. Cognitions in Experts and Novices 6. Opportunities Found and Rejected 7. Conclusions and Implications Appendices References Index
