Description
Book SynopsisThis landmark book begins with the premise that an organization must often fundamentally transform its business practices and organizational culture to fully align with and realize the value of product and process innovations.
Trade Review"…I commend the editor and contributors for creating a useful and timely collection of materials concerning transformation for students and managers." (
Computing Reviews.com, September 18, 2006)
Table of ContentsPreface.
Contributors.
PART I: INTRODUCTION TO TRANSFORMATION.
1. Introduction & Overview (W. Rouse).
2. Enterprises as Systems (W. Rouse).
3. A Theory of Enterprise Transformation (W. Rouse).
PART II: ELEMENTS OF TRANSFORMATION.
4. Transformational Leadership (W. George).
5. Organization and Culture Change (J. Shields).
6. Manufacturing and Enterprise Transformation (L. McGinnis).
7. Transformation in the Logistics Industry (C. White & D. Belman).
8. Services Management (B. Schneider).
9. Value-Centered R&D (W. Rouse & K. Boff).
10. Six Sigma Quality (T. Dasgupta & C. Wu).
11. Enterprise IT and Transformation (R. Basole & R. DeMillo).
PART III: TRANSFORMATION PRACTICES.
12. Turnaround Planning and Execution (S. Avila & M. Barbeau).
13. Financing in a Crisis (M. Tennenbaum).
14. Transformation and Chapter 11 Reorganization Process (P. Aronzon & T. Kreller).
15. Tax Issues in Crisis (J. Schwartzman & S. Joffe).
16. Public Relations in Crisis (M. Sitrick).
17. Lessons From the Transformation Front (W. Buran & B. Chew).
PART IV: TRANSFORMATION CASE STUDIES.
18. Newell Rubbermaid (W. Sovey).
19. The Transformation of Reebok (D. Garcia & D. Perdue).
20. Lockheed Martin Aeronautics (W. Kessler & R. Heath).
21. Doing Well by Doing Good (L. Toktay, et al.).
22. Transformation in Academia W. Rouse & D. Garcia).
Organization Index.
Author Index.
Subject Index.
