Description
Book SynopsisExplores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.
Trade ReviewEngaged Journalism is a welcome addition to the ongoing discussion over how to define audience engagement, identify the best practices, and determine their effectiveness with regard to audience loyalty and revenue. The coverage and writing style are impeccable and engaging. -- Dan Kennedy, author of The Wired City: Reimagining Journalism and Civic Life in the Post-Newspaper Age In an era where the definition of being a journalist must expand to include the responsibility of getting more audiences to find and engage with your journalism, Batsell makes a compelling case, with great case studies, for why engagement matters, and how newsrooms can transform from being gatekeepers to a limited few into gate-openers for millions more. -- Raju Narisetti, senior vice president of strategy, News Corp., and former managing editor of the Washington Post This important and timely book is a must-read for journalism practitioners and students who need to understand the fundamental transformation of news from a one-way transmission of information to a conversation. As Batsell persuasively argues, 'engagement' isn't merely an industry buzzword. Listening to and building deeper relationships with audiences is not only key to building trust and loyalty, but is also a critical part of financial sustainability for news organizations. Batsell provides numerous examples from some of the most innovative news organizations on how they have approached engaging with their communities and what they have learned, offering a number of practical ideas and principles that can inform journalists' daily work. -- Carrie Brown, CUNY Graduate School of Journalism This book is stuffed with concrete examples, bringing the often-nebulous concept of audience engagement into the practical world. Batsell answers the 'why' of the strategies he discusses, not just the 'what' and the 'who,' and the book will be interesting to optimists invested in the future of news. -- Joy Mayer, Missouri School of Journalism, and director of community outreach, Columbia Missourian A must-read... Any thoughtful news consumer will appreciate the solid, first-hand reporting that Batsell shares on this important topic. Communications at Syracuse Blog Batsell's book is well researched and well written. It should be required reading for every journalist and every journalism student. Journalism and Mass Communication Quarterly
Table of ContentsForeword, by Mark Briggs Preface Acknowledgments List of Interviews Introduction: Why Engagement Matters 1. Face-to-Face Engagement: How News Organizations Build Digital Loyalty and Generate Revenue Through the "Original Platform" 2. News as Conversation: Not Just Informing but Involving the Audience 3. Mining Niche Communities: Serving Topical and Hyperlocal Audiences Through Digital and Mobile Platforms 4. Search, Explore, Play: Drawing Readers into Journalism Through Interactive Experiences 5. Sustaining Engaged Journalism: Measuring and Monetizing the Audience Relationship Conclusion Notes References Index
