Description
Book SynopsisThis title describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e-Business. It bridges the gap between the fundamentals and the broader business models of e-business.
Trade Review"...outlines the many components to consider when building a retail business on-line..." (Reference Research Book News, November 2001)
*** Rating "overall the book is an easy read, and compared with similar books it is good value for money" (The Computer Bulletin - BCS, March 2002)
Table of ContentsDedication.
Preface.
Introduction to eBusiness.
ELECTRONIC RETAILING.
The Principles of Electronic Retailing.
Retailing Network Technologies.
Retail Terminals.
The Retail (eCommerce) Server.
CREATING eBUSINESS.
eBusiness Systems Architecture.
Managing eBusiness Knowledge.
TRUST, SECURITY AND ELECTRONIC MONEY.
Trust.
Security.
Electronic Money.
SERVICE, SUPPLY AND MARKETING.
Service and Support.
Supply Chain Management.
Electronic Marketing.
Appendix A: ePeople: Choosing the Team.
Appendix B: eBusiness: The Future.
Bibliography.
Index.
