Description
Book SynopsisCatherine Blackburn and Chris Garden both spent may years in corporate employment, gaining skills and excelling in their respective roles; Chris as a Chartered Accountant and Catherine as a Marketing Director having worked with household brands including Unilever, Heinz, Guinness and Colgate.
After both were made redundant they decided to put their corporate skills and entrepreneurial leanings to good use and founded Ubevco together in 1996, quickly turning it into a 100m business employing over 120 people and launching key drink brands such as Red Bull, Tiger and Sol into the UK market.
Employee to Entrepreneur is their first book.
Table of ContentsACKNOWLEDGEMENTS
INTRODUCTION
ABOUT US
PART 1: THE REASONS FOR GOING IT ALONE
CHAPTER 1: Why do it?
CHAPTER 2: When should you do it?
CHAPTER 3: Looking for inspiration
CHAPTER 4: Leaving Employment
PART 2: BUILDING YOUR BUSINESS PLAN
CHAPTER 5: The Idea
CHAPTER 6: Number Crunching
CHAPTER 7: Getting Advice
CHAPTER 8: The Right Business Structure
CHAPTER 9: Branding Your Business
CHAPTER 10: Minimising Risk
CHAPTER 11; The Final Plan and How To Use It
PART 3: THE NUTS AND BOLTS OF RUNNING YOUR BUSINESS
CHAPTER 12: Working Smartly
CHAPTER 13: The Right Environment
CHAPTER 14: Staying on Track
CHAPTER 15: Managing Relationships
CHAPTER 16: Managing Growth
CHAPTER 17: Embracing Change
PART 4: UNCONVENTIONAL LESSONS
CHAPTER 18: Beware of Experts
CHAPTER 19: Luck or Judgement
CHAPTER 20: The Do Nothing Strategy
CHAPTER 21: Business Bullies
CHAPTER 22: How To Sleep At Night
CONCLUSIONS
