Description

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

Elgar Encyclopedia of Corporate Communication

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£235.00

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Hardback

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This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business,... Read more

    Publisher: Edward Elgar Publishing
    Publication Date: 3/15/2024
    ISBN13: 9781802200867, 978-1802200867
    ISBN10: 180220086X

    Non Fiction , Business, Finance & Law

    Description

    This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

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