Description
Book SynopsisPR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.
Effective PR: Be Your Own Expert covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
Topics include:
- Planning a PR campaign
- Media relations
- Audience communication
- Sponsorship
- Entertaining and corporate hospitality
- Internal PR
- Specialist PR
- Evaluating success
Useful addresses and further reading are also included to enable you to take your campaigns in a number of directions.
NOT GOT MUCH TIME?
One and five-minute introdu
Table of Contents
- : Introduction
- : Planning a PR campaign
- : Media liaison
- : Communicating directly with a target audience
- : Sponsorship
- : Entertaining and corporate hospitality
- : Internal public relations
- : Crisis management
- : Specialist PR
- : Using PR professionals - in-house and external
- : Evaluating success
- : Useful addresses
