Description



Table of Contents
Why Who We Are Acknowledgments Design Projects Résumé Résumé Résumé Design Thoughts (Stefanie's) Résumé Design Thoughts (Darren's) Wordmark Wordmark Design Thoughts (Stefanie's) Wordmark Design Thoughts (Darren's) Logo Logo Design Thoughts (Stefanie's) Logo Design Thoughts (Darren's) Business Card Business Card Design Thoughts (Darren's) Business Card Design Thoughts (Stefanie's) Letterhead Letterhead Design Thoughts (Darren's) Letterhead Design Thoughts (Stefanie's) Editorial Magazine Cover Magazine Cover Design Thoughts (Stefanie's) Magazine Cover Design Thoughts (Darren's) Magazine Spreads Magazine Spreads Design Thoughts (Stefanie's) Magazine Spreads Design Thoughts (Darren's) Newspaper Newspaper Design Thoughts (Stefanie's) Newspaper Design Thoughts (Darren's) Newsletter Newsletter Design Thoughts (Darren's) Newsletter Design Thoughts (Stefanie's) Program Program Design Thoughts (Stefanie's) Program Design Thoughts (Darren's) Marketing/Advertising Poster Poster Design Thoughts (Stefanie's) Poster Design Thoughts (Darren's) Brochure Brochure Design Thoughts (Darren's) Brochure Design Thoughts (Stefanie's) Ad Ad Design Thoughts (Darren's) Ad Design Thoughts (Stefanie's) Package Package Design Thoughts (Stefanie's) Package Design Thoughts (Darren's) Digital Interactive Interactive Design Thoughts (Stefanie and Darren's) The Big Picture Start with Quality Content Glossary and Explanations Theories Gestalt Theory of Visual Perception Hierarchy Weight Balance Contrast Elements Grid/Structure Imagery Typography Color Line, Shape, Form Texture Scale Negative Space (or White Space) Chunk Function Proportion Directing Eye off Page Tombstone Brand Identity Violation Widow Orphan Misspelling Crossword Effect Effects Visual Tension References Topic List (Alphabetical)

Effective Graphic Design

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      Publisher: Oxford University Press
      Publication Date: Publication Date: 1/31/2020 12:00:00 AM
      ISBN13: 9780190877910, 978-0190877910
      ISBN10: 019087791X
      Also in:
      Graphic design

      Description



      Table of Contents
      Why Who We Are Acknowledgments Design Projects Résumé Résumé Résumé Design Thoughts (Stefanie's) Résumé Design Thoughts (Darren's) Wordmark Wordmark Design Thoughts (Stefanie's) Wordmark Design Thoughts (Darren's) Logo Logo Design Thoughts (Stefanie's) Logo Design Thoughts (Darren's) Business Card Business Card Design Thoughts (Darren's) Business Card Design Thoughts (Stefanie's) Letterhead Letterhead Design Thoughts (Darren's) Letterhead Design Thoughts (Stefanie's) Editorial Magazine Cover Magazine Cover Design Thoughts (Stefanie's) Magazine Cover Design Thoughts (Darren's) Magazine Spreads Magazine Spreads Design Thoughts (Stefanie's) Magazine Spreads Design Thoughts (Darren's) Newspaper Newspaper Design Thoughts (Stefanie's) Newspaper Design Thoughts (Darren's) Newsletter Newsletter Design Thoughts (Darren's) Newsletter Design Thoughts (Stefanie's) Program Program Design Thoughts (Stefanie's) Program Design Thoughts (Darren's) Marketing/Advertising Poster Poster Design Thoughts (Stefanie's) Poster Design Thoughts (Darren's) Brochure Brochure Design Thoughts (Darren's) Brochure Design Thoughts (Stefanie's) Ad Ad Design Thoughts (Darren's) Ad Design Thoughts (Stefanie's) Package Package Design Thoughts (Stefanie's) Package Design Thoughts (Darren's) Digital Interactive Interactive Design Thoughts (Stefanie and Darren's) The Big Picture Start with Quality Content Glossary and Explanations Theories Gestalt Theory of Visual Perception Hierarchy Weight Balance Contrast Elements Grid/Structure Imagery Typography Color Line, Shape, Form Texture Scale Negative Space (or White Space) Chunk Function Proportion Directing Eye off Page Tombstone Brand Identity Violation Widow Orphan Misspelling Crossword Effect Effects Visual Tension References Topic List (Alphabetical)

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