Description

Book Synopsis

1. Introduction.- 2. Ten news values for climate communication. From crisisation' to attribution, emotional offsets, pragmatic instructions and compelling storytelling.- 3. Global South and Global North discrepancies in climate coverage.- 4. The many faces of greenwashing.- 5. The ignorance as a choice' paradox, and the role of depleted resources in the responses to climate messages.- 6. From emotions to determination the communication tools for free riders, social proof, and conditional cooperators'.- 7. Climate optimism or climate pessimism? Self-efficacy boosters, and storytelling for change.- 8. Conclusion.

Effective Climate Communication

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    A Hardback by Anastasia Denisova

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      Book details

      Publisher Palgrave Macmillan
      Published 3 February 2025
      ISBN-13 9783031673399
      978-3031673399
      ISBN-10 3031673395
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      1. Introduction.- 2. Ten news values for climate communication. From crisisation' to attribution, emotional offsets, pragmatic instructions and compelling storytelling.- 3. Global South and Global North discrepancies in climate coverage.- 4. The many faces of greenwashing.- 5. The ignorance as a choice' paradox, and the role of depleted resources in the responses to climate messages.- 6. From emotions to determination the communication tools for free riders, social proof, and conditional cooperators'.- 7. Climate optimism or climate pessimism? Self-efficacy boosters, and storytelling for change.- 8. Conclusion.

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