Description
Book SynopsisUntangle the jargon and understand how you're involved in everyday economics If you want to get to grips with the basics of economics and understand a subject that affects British citizens on a daily basis, then look no further than Economics For Dummies.
Table of ContentsIntroduction 1
Part I: Economics: The Science of How People Deal with Scarcity 7
Chapter 1: What Does Economics Study? And Why Should You Care? 9
Chapter 2: Cake or Ice Cream? Tracking Consumer Choices 25
Chapter 3: Producing the Right Stuff in the Right Way to Maximise Human Happiness 39
Part II: Macroeconomics: The Science of Economic Growth and Stability 63
Chapter 4: Measuring the Macroeconomy: How Economists Keep Track of Everything 65
Chapter 5: Inflation Frustration: Why More Money Isn’t Always a Good Thing 89
Chapter 6: Understanding Why Recessions Happen 111
Chapter 7: Fighting Recessions with Monetary and Fiscal Policy 141
Part III: Microeconomics: The Science of Consumer and Firm Behaviour 169
Chapter 8: Supply and Demand Made Easy 171
Chapter 9: Getting to Know Homo Economicus, the Utility-Maximising Consumer 197
Chapter 10: The Core of Capitalism: The Profit-Maximising Firm 217
Chapter 11: Why Economists Love Free Markets and Competition 243
Chapter 12: Monopolies: How Badly Would You Behave If You Had No Competition? 269
Chapter 13: Oligopoly and Monopolistic Competition: Middle Grounds 291
Chapter 14: Property Rights and Wrongs 315
Chapter 15: Market Failure: Asymmetric Information and Public Goods 329
Part IV: The Part of Tens 345
Chapter 16: Ten (Or so) Famous Economists 347
Chapter 17: Ten Seductive Economic Fallacies 355
Chapter 18: Ten Economic Ideas to Hold Dear 363
Appendix: Glossary 369
Index 377
