Description
Book SynopsisThe tourism and hospitality sector is, arguably, one of the largest components of the global economy, with a growth rate in consumption that supersedes that of most other goods and services. As a consequence, the profile of tourists is changing as consumers become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption. This coupled with the globalisation of communications transport and technology are creating a new environment for tourism professionals. The challenge is now to recognise the breadth of the information environment and to be able to manage it successfully. This book is designed to provide managers and researchers with insights into the practical application of tools for gathering and analysing information. These tools can be used in understanding tourism phenomena and in planning responses. Although quantitative in focus, the methods presented here draw on a variety of disciplinary or
Table of ContentsQuantitative Methods: Introductory Note (R. Mudambi).
Input-Output Models (J. Fletcher).
Portfolio Models of Tourism (M. Sinclair).
Transactions Cost Analysis of Tourism (P. Buckley).
Behavioral Models Related to Tourism (S. Hiemstra & J. Ismail).
An Empirical Analysis of Oligopolistic Hotel Pricing: The Case of Bermuda Resort Hotels (T. Baum & R. Mudambi).
A Positioning Analysis of Hotel Brands (C. Dev, et al.).
A Utility Analysis of Cross-Time Tourism Consumption (Z. Gu).
Multidisciplinary Methods: Introductory Note (T. Baum).
Assessing Local Income and Employment Effects of Tourism: Experience Using the Nordic Model of Tourism (M. Paajanen).
Strategic Segmentation: An Empirical Analysis of Tourist Expenditure in Turkey (R. Mudambi & T. Baum).
The Economic Aspects of Location Marketing (S. Wanhill).
Package Holiday Pricing: Cause of the IT Industry's Success, or Cause for Concern? (E. Laws).
Economic Pricing Strategies for Hotels (S. Hiemstra).
Environmental Aspects of Tourism: Applications of Cost-Benefit Analysis (M. Stabler).
Index.
