Description

Book Synopsis

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.



Table of Contents
1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Ecommerce Reimagined: Retail and Ecommerce in

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    A Hardback by Sharon Gai

    £999.99

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      Book details

      Publisher Springer Verlag, Singapore
      Published 29 March 2022
      ISBN-13 9789811900020
      978-9811900020
      ISBN-10 9811900027
      Also in:
      Non Fiction Business, Finance & Law Economics Entrepreneurship / Start-ups Online marketing / Social media marketing

      Description

      Book Synopsis

      This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.



      Table of Contents
      1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

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