Description

Book Synopsis

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.



Table of Contents
1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Ecommerce Reimagined: Retail and Ecommerce in

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£31.49

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RRP £34.99 – you save £3.50 (10%)

Order before 4pm tomorrow for delivery by Mon 22 Dec 2025.

A Hardback by Sharon Gai

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    View other formats and editions of Ecommerce Reimagined: Retail and Ecommerce in by Sharon Gai

    Publisher: Springer Verlag, Singapore
    Publication Date: 29/03/2022
    ISBN13: 9789811900020, 978-9811900020
    ISBN10: 9811900027
    Also in:
    Entrepreneurship / Start-ups Online marketing / Social media marketing

    Description

    Book Synopsis

    This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.



    Table of Contents
    1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

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