Description

Book Synopsis
The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

Table of Contents
Analyzing technology in an interactive environment. Competition in the US pharmaceutical industry today. The foundations of the modern pharmaceutical industry. Dynamic trends in the postwar era. The structuring of the modern industry. Firm responses in a changing industry. Forces in competition: past and future.

Drugs to Market

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    A Hardback by William C. Bogner, Howard Thomas

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      Publisher: Emerald Publishing Limited
      Publication Date: Publication Date: 14/06/1996
      ISBN13: 9780080425597, 978-0080425597
      ISBN10: 0080425593

      Description

      Book Synopsis
      The development and marketing of drugs since WWII demonstrates the impact of technology on competitiveness in a major industry. While focusing on the market in the USA, this book examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market.

      Table of Contents
      Analyzing technology in an interactive environment. Competition in the US pharmaceutical industry today. The foundations of the modern pharmaceutical industry. Dynamic trends in the postwar era. The structuring of the modern industry. Firm responses in a changing industry. Forces in competition: past and future.

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