Description

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.

Doing Social Psychology Research

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£118.95

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Hardback by Glynis M. Breakwell

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Short Description:

This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 16/12/2003
    ISBN13: 9781405108119, 978-1405108119
    ISBN10: 1405108118

    Number of Pages: 400

    Non Fiction , Politics, Philosophy & Society

    Description

    This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

    • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
    • Describes the principal research methods and shows how they can be applied to particular research questions.
    • Each chapter is written by a psychologist well known for using the method they describe.
    • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
    • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
    • Includes step-by-step exercises for students and notes for course leaders.

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