Description
Book Synopsis"This book is an excellent grounding in both quantitative and qualitative psychological research methods, which provides an excellent 'one-stop shop' for any student beginning their learning journey.â
âMark Griffiths, Distinguished Professor of Behavioural Addiction, Nottingham Trent UniversityâœThis new edition will be warmly welcomed by anxious psychology students!â
âSusanna Kola-Palmer, Senior Lecturer in Psychology, University of Huddersfield âœAuthoritative and yet written with the clarity and liveliness that are Hayesâ hallmark, she employs great depth of knowledge and wide experience, both harnessed to make this potentially dry and daunting subject accessible and even fun to read about.â
âPeter Stratton, Emeritus Professor, University of Leeds, UK
A must-have for any student undertaking psychological research, this new edition has been comprehensively updated, while maintaining the simple,
Table of ContentsIntroduction
Approaches to psychological research
Part one: Gathering Data
Gathering data for psychological research
Experiments
Observational studies
Questionnaire studies
Psychometrics
Interviews
Case studies and ethnography
Analysing documents
Part two: Making Sense of Data
Introducing qualitative analysis
Grounded approaches to qualitative research
Conversations, discourse and images
Protocol analysis and other techniques
Introducing quantitative analysis
Numbers as descriptive statistics
Descriptive statistics in visual images
Two-sample tests
Correlation and regression
Analysis of variance
