Description

Book Synopsis
This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion.

Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.

Doing Business in the United States: A Guide for Small Business Entrepreneurs with a Global Mindset

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    A Paperback by Anatoly Zhuplev, Matthew Stefl, Andrew Rohm

    £999.99

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    RRP £1,895.00 – you save £895.01 (47%)

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      Book details

      Publisher Business Expert Press
      Published 30 May 2018
      ISBN-13 9781947098206
      978-1947098206
      ISBN-10 1947098209
      Also in:
      International business

      Description

      Book Synopsis
      This book serves as a concise guide for businesses seeking to enter the U.S. market from an international perspective. The book examines how the United States is positioned in the global marketplace, the potential for businesses entering the U.S. market, and marketing trends and applications, with an emphasis on small- to medium- sized enterprise (SME) market expansion.

      Full of success stories, readers will develop an understanding of American markets and the American consumer, marketing mix considerations, brand building and activation tools and strategies, approaches to developing a strong and differentiated brand for U.S. market entry, and analytical tools and methods for assessing marketing entry performance.

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