Description
Book SynopsisTaking a DEI-first approach, this book teaches students to become culturally proficient communicators by approaching diversity, equity, and inclusion (DEI) with intentionality in every aspect of strategic communications.
Those who work in strategic communications play a powerful role in shaping public perceptions and thus have a crucial responsibility to understand and practice the principles of diversity, equity, and inclusion in their work. This book introduces students to DEI theories and concepts and guides them through applying these concepts to communications research, planning, and execution. Chapters in the book align with the courses and competencies most often taught in advertising and public relations programs. It also includes chapters on Inclusive Leadership and Working on Diverse Teams, as students will need these competencies when working on group class projects and in preparing for internships. The concluding chapter on Communicating for Social Change allows st
