Description

Book Synopsis
Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which directly address their interests as broadcasters. The FCC applies the Communications Act of 1934 to hold these broadcasters to a basic principle - that the public should know when and by whom it is being persuaded. Statutes and FCC regulations require licensed broadcasters to publicly disclose information about sponsored content. This book describes the disclosure requirements for broadcasters that air advertisements or programming that affect their interests and may be intended to influence Congress, and any requirements to air opposing views; and assesses what is known about the number and fair market value of these advertisements, and those of opposing views, aired from 2007 through 2012.

Disclosure Issues for Broadcasted Content of a

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    A Paperback / softback by Dean Shelton

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      Book details

      Publisher Nova Science Publishers Inc
      Published 1 January 2015
      ISBN-13 9781634635875
      978-1634635875
      ISBN-10 1634635876
      Also in:
      Dictionaries, Reference & Language Communication studies Media studies

      Description

      Book Synopsis
      Television and radio broadcasters air content, including advertisements and other programming, on a variety of issues, some of which directly address their interests as broadcasters. The FCC applies the Communications Act of 1934 to hold these broadcasters to a basic principle - that the public should know when and by whom it is being persuaded. Statutes and FCC regulations require licensed broadcasters to publicly disclose information about sponsored content. This book describes the disclosure requirements for broadcasters that air advertisements or programming that affect their interests and may be intended to influence Congress, and any requirements to air opposing views; and assesses what is known about the number and fair market value of these advertisements, and those of opposing views, aired from 2007 through 2012.

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