Description

Book Synopsis

Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations.

Digital technologies have reshaped our way of life. To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference. Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users. Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relatio

Digital Media Metaphors

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    A Paperback by Johan Farkas

    £35.99

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    Order before 4pm tomorrow for delivery by Fri 11 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 11 November 2024
      ISBN-13 9781032674599
      978-1032674599
      ISBN-10 1032674598
      Also in:
      Dictionaries, Reference & Language Communication studies

      Description

      Book Synopsis

      Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations.

      Digital technologies have reshaped our way of life. To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference. Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes. Some of these metaphors distort the workings of the digital realm and neglect key consequences. This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users. Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate. Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relatio

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