Description

Book Synopsis

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâs leading media, telecommunications, and information technology companies.

The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

Digital Media and Innovation is suited to advanced undergradu

Digital Media and Innovation

    Product form

    A Paperback by Richard A. Gershon

    £35.99

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    Order before 4pm today for delivery by Mon 28 Sep 2026.

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      Book details

      Publisher Taylor & Francis
      Published 3/26/2024
      ISBN-13 9781032278469
      978-1032278469
      ISBN-10 1032278463
      Also in:
      Research and development management

      Description

      Book Synopsis

      This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of todayâs leading media, telecommunications, and information technology companies.

      The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.

      Digital Media and Innovation is suited to advanced undergradu

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