Description

Book Synopsis
Hanne Knight is a lecturer in Marketing at the University of Plymouth, UK, specialising in sustainability communication and digital engagement. She also serves as an alternate delegate to the UK Department for Energy Security and Net Zero (DESNZ), helping bridge research and climate policy practice..Lizette Vorster Larsen is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.

Digital Marketing in Practice Design Implement and Measure Effective Campaigns

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    A Hardback by Hanne Knight


      View other formats and editions of Digital Marketing in Practice Design Implement and Measure Effective Campaigns by Hanne Knight

      Publisher: Kogan Page
      Publication Date: 03/01/2026
      ISBN13: 9781398624740, 978-1398624740
      ISBN10:

      Description

      Book Synopsis
      Hanne Knight is a lecturer in Marketing at the University of Plymouth, UK, specialising in sustainability communication and digital engagement. She also serves as an alternate delegate to the UK Department for Energy Security and Net Zero (DESNZ), helping bridge research and climate policy practice..Lizette Vorster Larsen is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK and has also previously held senior positions in professional practice.

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