Description
Book SynopsisPrepare for the OMCP certification exam and expand your digital marketing skillset
Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand.
In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You'll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee.
In the book, you'll also find:
- Full discussions of paid search marketing, email marketing, and marketing to mobile device users
Table of Contents
Foreword vii
Introduction ix
1 Digital Marketing Strategy 1
2 Digital Marketing Analytics 49
3 Digital Advertising 83
4 Search Engine Optimization 129
5 Content Marketing 167
6 Social Media Marketing 219
7 Conversion Optimization 273
8 Mobile Marketing 299
9 Email Marketing 343
10 Careers and Hiring 371
Digital Marketing Glossary 401
References 415
About the Authors 423
Index 427
