Description
Book SynopsisDEVELOPMENT FOR ACADEMIC LEADERS
In addition to their other duties, academic leaders are expected to network with potential donors and to be productive and enthusiastic fundraisers. More often than not, however, academic leaders are given little or no training on how to be savvy fundraisers for their institutions.
Development for Academic Leaders is a much-needed resource that offers a concise yet comprehensive guide to fundraising for those who are new to the process. The book clarifies roles, responsibilities, programs, activities, politics, and funding sources as well as offering a review of the overall process.
Written by Penelepe C. Hunt, a successful practitioner of and noted expert in academic fundraising, the book includes information on attracting and retaining effective development officers and contains suggestions for deans (and other campus leaders) for working effectively with these valued members of their institutions. Hunt introduces novice fund
Table of Contents
Foreword by John Lippincott ix
Part One: Development and Academic Leaders 1
1 The Role of Academic Leaders in Development 3
2 Staffing 9
3 Working with the Central Development Office 29
4 Prospect Management 33
5 Organizing Your Time for Development Success 41
Part Two: Development Basics from an Academic Leader’s Perspective 47
6 The Cycle of Giving 49
7 Types of Giving 57
8 Stepping into a Donor Relationship 65
9 Cultivation 71
10 Solicitation 85
11 Stewardship 101
Case Study: Engaging High-Profile Alumni 111
Part Three: Development Program Components 117
12 Communications 119
13 Campaigns 127
14 Annual Giving 139
15 Events 147
16 Corporations and Foundations 157
17 Advisory Committees 163
Case Study: The Rewards of Long-Term Relationships 179
Part Four: Special Topics 185
18 Notes for Department Heads, Center and Institute Directors, and Other Academic Leaders 187
19 Engaging Campus Leadership in Your Development Efforts 193
20 Working with Donors Across Program Lines 201
21 Engaging Your Own Community 207
22 For Presidents and Provosts 211
23 Leadership Transitions 217
Case Study: Coordinating Donor Relationships Across Programs 223
Recommended Resources 231
Acknowledgments 233
The Author 235
Index 237
