Description

Book Synopsis
Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

Table of Contents
    • Chapter - 00: Introduction;
    • Chapter - 01: Marketing: separating fact from fiction;
    • Chapter - 02: The marketing environment;
    • Chapter - 03: Customers in all their glory;
    • Chapter - 04: Using research to make informed decisions;
    • Chapter - 05: Product management;
    • Chapter - 06: Right time, right place, right quantity, right condition;
    • Chapter - 07: You paid how much?;
    • Chapter - 08: How communication works;
    • Chapter - 09: Services marketing vs marketing services;
    • Chapter - 10: How to create a marketing plan;
    • Chapter - 11: Sustainable marketing in the 21st century;
    • Chapter - 12: Questions answered

Develop Your Marketing Skills

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    A Paperback by Neil Richardson, Ruth M Gosnay

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      Book details

      Publisher Kogan Page
      Imprint Kogan Page Ltd
      Published 11 March 2010
      ISBN-13 9780749462246
      978-0749462246
      ISBN-10 0749462248

      Description

      Book Synopsis
      Ruth Gosnay has been a Senior Lecturer in Marketing for 8 years. She has extensive experience of working for household names in various marketing roles.Neil Richardson is a marketing lecturer at Leeds Business School and is actively involved in marketing research. He has a wealth of private sector experience.

      Table of Contents
        • Chapter - 00: Introduction;
        • Chapter - 01: Marketing: separating fact from fiction;
        • Chapter - 02: The marketing environment;
        • Chapter - 03: Customers in all their glory;
        • Chapter - 04: Using research to make informed decisions;
        • Chapter - 05: Product management;
        • Chapter - 06: Right time, right place, right quantity, right condition;
        • Chapter - 07: You paid how much?;
        • Chapter - 08: How communication works;
        • Chapter - 09: Services marketing vs marketing services;
        • Chapter - 10: How to create a marketing plan;
        • Chapter - 11: Sustainable marketing in the 21st century;
        • Chapter - 12: Questions answered

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