Description

Book Synopsis
This book pushes designers to accelerate actions, get real skin in the game and let customers evaluate with their wallets to drive fast, focused, and valid product development. The challenge presented in the book requires an equal balance and integration of the designerly and entrepreneurial aspects. When partaking this challenge, we promise you beyond the design task will have real skin in every other aspect of the game. You will: Feel 100% ownership for the business, by becoming the investor and business owner; Experience all production considerations and issues, by becoming the producer; Consider the real market fit and user need, by becoming the marketing and salesperson. This book pushes designers to design for the real-world, with a 100% ownership and full consideration of the design, the business and the production aspects from the start and throughout the entire process.

Designerly Entrepreneurship

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    £20.70

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    Order before 4pm today for delivery by Mon 29 Jun 2026.

    A Paperback / softback by Christian Tollestrup, Linda Nhu Laursen

    3 in stock

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      Publisher: Aarhus University Press
      Publication Date: 31/01/2022
      ISBN13: 9788772107592, 978-8772107592
      ISBN10: 8772107596
      Also in:
      Architecture Design and llustration

      Description

      Book Synopsis
      This book pushes designers to accelerate actions, get real skin in the game and let customers evaluate with their wallets to drive fast, focused, and valid product development. The challenge presented in the book requires an equal balance and integration of the designerly and entrepreneurial aspects. When partaking this challenge, we promise you beyond the design task will have real skin in every other aspect of the game. You will: Feel 100% ownership for the business, by becoming the investor and business owner; Experience all production considerations and issues, by becoming the producer; Consider the real market fit and user need, by becoming the marketing and salesperson. This book pushes designers to design for the real-world, with a 100% ownership and full consideration of the design, the business and the production aspects from the start and throughout the entire process.

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