Description

Book Synopsis
One of Forbes's Top Ten Technology Books of the Year

How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA.

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks:
 
• Shared Customer Insights
• Operational Backbone
• Digital Platform
• Accountability Framework
• External Developer Platform
 
In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy

Designed for Digital How to Architect Your

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    £16.99

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    RRP £19.99 – you save £3.00 (15%)

    Order before 4pm tomorrow for delivery by Fri 26 Jun 2026.

    A Paperback by Jeanne W. Ross, Cynthia M. Beath

    5 in stock

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      Publisher: MIT Press
      Publication Date: 9/21/2021 12:00:00 AM
      ISBN13: 9780262542760, 978-0262542760
      ISBN10: 0262542765
      Also in:
      Business, Finance & Law Business strategy

      Description

      Book Synopsis
      One of Forbes's Top Ten Technology Books of the Year

      How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA.

      Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks:
       
      • Shared Customer Insights
      • Operational Backbone
      • Digital Platform
      • Accountability Framework
      • External Developer Platform
       
      In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy

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