Description

Book Synopsis
As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.

Design Unlimited

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    £28.00

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    RRP £35.00 – you save £7.00 (20%)

    Order before 4pm today for delivery by Mon 27 Jul 2026.

    A Hardback by Larissa Lenze

    7 in stock

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      Publisher: Niggli Verlag
      Publication Date: Publication Date: 03/01/2025
      ISBN13: 9783721210415, 978-3721210415
      ISBN10:

      Description

      Book Synopsis
      As a programming designer and creative director, Patrik Hübner works at the interface of brand communication and technology. Having worked in traditional design for years, he discovered creative coding in 2014 and became one of the first to use the explorative creative method to rethink branding. Today, he works as a generative designer with international brands, agencies and cultural institutions, develops dynamic brand experiences and teaches at universities.

      Larissa Lenze moves between people, brands and media. Active as a marketing strategist for over 10 years, her professional focus is on storytelling and (personal) branding. In addition, she is currently working on her doctorate in media studies and is editor of the online publication micropolis magazine.

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