Description

Book Synopsis
Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

Design: A Business Case: Thinking, Leading, and Managing by Design

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Order before 4pm today for delivery by Tue 23 Dec 2025.

A Paperback by Brigitte Borja de Mozota, Steinar Valade-Amland

15 in stock


    View other formats and editions of Design: A Business Case: Thinking, Leading, and Managing by Design by Brigitte Borja de Mozota

    Publisher: Business Expert Press
    Publication Date: 30/08/2020
    ISBN13: 9781952538261, 978-1952538261
    ISBN10: 1952538262
    Also in:
    Hospitality and service industries Organizational theory and behaviour Project management

    Description

    Book Synopsis
    Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills–to bridge mind and matter, image and identity. Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design – as we’ve always known it – is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies. This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.

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